Extra Post: Super Bowl!!!

With exam just around the corner and the first semester just about to warp up,  I just want to take this time to just relax and talk about something a little bit more casual yet still related to the course. As soon as exams are done, the weekend comes. But during that weekend, there is something that we all can enjoy and watch. For all the football fans out there, yes Super Bowl 47 is just around the corner. This is an event that is televised world wide and even attracts an average person who isn't really a fan of the sport.

The Super Bowl is a great way for companies to advertise their product as this event is hours long which means a lot of commercials. By being able to get a commercial onto the Super Bowl, this a great marketing strategy as will attract a lot of business and generate a lot of profit. Sponsor of this event will also benefit from this as well such as Coors Light (a beer company). Sponsors of the Super Bowl tend to have promotions for this event that will gain more profit such as getting a chance to win a ticket to the Super Bowl. This will mean the customer will have to by more of that product (like Coors Light) to increase their chances of winning. But in reality only a few people will win a ticket will thousands of people will be left with countless number of beer bottles and a less heavy wallet. On top of that, the Super Bowl features two of America's top recording artist in Alicia Keys and Beyonce who will both be respectively be performing the National Anthem and Halftime show. This marketing strategy is to entice the fans of these two successful singers to watch the game just to see them perform. Adding up all these marketing strategies into one events means more money for the league who is running this event.

Now that you have an understanding of the international business aspect of the Super Bowl, lets get to the actual game. Super Bowl 47 takes place at Mercedes-Benz Superdome in New Orleans, Louisiana. This year's game will feature the San Francisco 49ers and the Baltimore Ravens. This matchup should be very interesting as the 49ers are lead by an emerging quarterback in Colin Kaepernick and the Ravens have a star QB in their own rights of Joe Flacco and a defensive lineman who is at the end of his career and plans to retire at the end of this season in Ray Lewis. Aside from the players involved, the most interesting thing about this game is that is it being coached by two brothers pitted against each other in Jim (49ers) and John (Ravens) Harbaugh, a first in NFL history. The lead up to this game has been very interesting and full of surprises. The final game on February 3rd should be nothing but exciting and full of incredible plays. I predict that the 49ers will walk away with the Vince Lombardi trophy when its all said and done.

What do you think about the Super Bowl? Will you watch it? Who do you think is going to win? Post your comment below and good luck to you all on your exams. :)